Meet Jennifer Nathan

Jennifer Nathan is the founder of Asista, a business that works with families to strengthen resilience, build confidence and develop strategies for managing stress, applying for and navigating the NDIS. Asista Training and Support delivers this service to improve health outcomes by reducing stress and barriers. Asista also works with aligned service providers to collaborate, improve their processes and as a result, reduce stress for their clients.

The business began in December 2025 and is currently operated by Jennifer without employees.

Starting Asista

I have been a full time carer for my son who has Autism. My lived experience has resulted in starting this business to help others where I feel there is a gap.

Prior to this, I spent more than 25 years in consulting, financial services, government and corporate, leading teams through regulatory change.

Helping others is incredibly important to me, and flexibility to work around my family needs resulted in me starting Asista.

Working with Many Rivers

I learned about Many Rivers through a Facebook advertisement and was quickly allocated an amazing coach.

Shelley’s patient and practical approach helped me navigate many challenges, a heap of admin and build confidence. She helped me persevere to set up basic structures, such as my website, insurance, sales pitch and initial value proposition, all of which were necessary to build certainty of ongoing business viability. We continue to bounce ideas and better understand the Asista value proposition to reduce my stress too!

Biggest Challenge

My biggest challenge to date has been changing my mindset that I’m deserving of remuneration for my services instead of just sharing my knowledge and experience free of charge.

Biggest Success

My biggest success has been having regular clients, observing their transformation and benefit to their family as a result of my service. Their testimonials help too.