Meet Alexandra, owner of Alexandra Audrey Wellness, a Naturopath business in Perth, WA.
Alexandra opened the doors to her Naturopathy and Wellness business in February 2022 after finishing her bachelor’s degree in Health Sciences. With a passion for the wellness industry and experience in a variety of businesses, Alexandra now practices Naturopathy with a focus on fertility alongside men’s and women’s well-being and hormone health. Regular support from Alexandra’s Business Coach Colin has helped her navigate the various hats like marketing and accounting that small business owners need to wear.
“Just having someone that’s done it before and that has experience, knowledge, recommendations and suggestions for different things (like my website, plugins for the website and marketing strategy). Just the overall support has been really valuable for me – it’s been huge doing this for the first time from scratch.”
Read more about Alexandra’s business journey so far.
I’m a Naturopath and I’ve been in business since February 2022. I’m different to other Naturopaths as I like to practice the ‘root cause’ approach and focus on the root cause of health problems. I like to use food as medicine and provide the body with the raw materials that it needs to heal. I like to focus on fertility alongside men’s and women’s well–being and hormone health.
I was working at a health food shop whilst I completed my studies – a Bachelor of Health Science, which got me into Naturopathy. I worked in the health and wellness field for several years before becoming a Naturopath, working in health shops and gyms – I’ve always been interested in health and wellness. My friend referred me to Many Rivers – she was already one of Colin’s clients.
I set up my own practice because I wanted to work for myself and do things the way that I wanted to do them. I have a different approach than other Naturopaths working in the field, and it was important to build my own business up the way I wanted to. Having freedom and flexibility and my own business is always something that I’ve wanted to do.
Working with Many Rivers
I received business coaching from Colin every couple of weeks. He gave me business advice, support and ideas for marketing and the website which has been great. I also used the legal support to look over my client consent form. Just having someone that’s done it before and that has experience, knowledge, recommendations and suggestions for different things (like my website, plugins for the website and marketing strategy). Just the overall support has been really valuable for me – it’s been huge doing this for the first time from scratch. It’s just me for now, but it would be great to expand in the future.
The biggest challenge has been getting my head around the backend of a website. It’s something that a lot of people spend time a lot of time learning, and so operating that has been a bit of a challenge. Wearing all the hats in the business and having to be a master of all trades like accounting and marketing, website design and maintenance, social media and finances. You must be across all the different aspects of the business, whilst also performing your actual job on top of that.
The biggest success has been just getting clients in the door. It’s the simplest success, but it’s the biggest. Finding new clients, having them come in for a consultation and then they rebook is fantastic. Having the business to a point where it’s making money.
It’s also been great seeing the positive changes in my client’s health and wellbeing after just a couple of sessions and being able to celebrate the wins with them on their health journeys. It’s been incredibly rewarding being able to help people and make a positive difference to their lives!
Having more flexibility, working from home and for myself. I can be my own boss, design my own schedule and work in a field that I’m passionate about.
I would like to continue to help people positively improve their health and wellbeing. It would be great to get the business to a point where I am able to reach more people and employ additional Naturopaths for the business!
Thanks for sharing your business journey with us Alexandra. For those that would like to find out more about Alexandra Audrey Wellness, please check out her website and social media below:
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