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Ask A Marketer | New Instagram Feature Supporting Small Business

New Instagram Stories sticker to help you reach more customers and support your community.

At Many Rivers, we are always searching for resources to help you along your business journey.

Today we want to share a new ‘Support small business’ feature on Instagram.

Businesses are facing challenges during COVID-19 and finding ways to support them is critical to the well-being of entrepreneurs, our communities and the economy.

Instagram recently announced a new way for people to discover and support small business, along with more tools for keeping businesses informed.

instagram business

With the new “Support small business” sticker on Instagram, people can easily show their love for businesses in their Stories.

You can mention businesses directly in the sticker to give their followers a preview of the account.

When people use the sticker, their story will be added to a shared Instagram story. Their followers can see it along with other businesses that people they follow are supporting.

Supporting Small Business

The “Support small business” sticker can help businesses reach new customers and stay connected to the people that they serve. When businesses are mentioned in the sticker, they can repost the content to their stories or message people who tagged them.

Businesses can also use the sticker to shout out other entrepreneurs in their community.

Instagram Business Resources

Instagram has also added a section to business profiles called Business Resources. This helps businesses stay informed about the latest tools and resources. They have committed to supporting small businesses during this challenging time, find more updates and Instagram tips here.

More Resources

If you would like more tips on how to make the most of Instagram check out our Ask A Marketer resources here:

  1. Instagram Insights
  2. Instagram Business Profile 

For more tips on how to grow and protect your business through uncertain times, read our Top 10 Tips | Protecting Your Business here.

instagram business

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