There are a lot of free tools out there that can help you on your marketing journey. In this post we want to introduce you to Instagram Insights.
Business profiles on Instagram aren’t all that different from Facebook business profiles. You can see our previous Ask A Marketer | Facebook Business Page here.
Through Insights, you can view statistics like impressions, engagement data, and more. This tool gives you a window into your followers, what they like and who they are.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
This free tool is priceless because you can use it to understand exactly how your users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
We hope you found that useful. More tips to come.
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