Colin Long
Senior Manager Microenterprise Development | Western Australia
Colin has a dynamic career of experience and has lived in the UK, New Zealand and Australia. His experience varies from industries including dairy farming, social media marketing for the hair and beauty sector, and the steel industry. He has successfully operated his own business three times, developing each business from a start-up enterprise to a mature company.
Colin was a Many Rivers business coach in Roma QLD for two years before taking up the same role in Perth three years ago. Colin is highly motivated to make a difference and help people succeed.
Colin’s strength is his confidence around technology after working in the sector and owning a social media marketing business. He is also always looking on the bright side and believes that this is a very helpful skill to have. “If someone tells you bad news there is always good news to go with that.”
“Working with Many Rivers, you start off with clients – but you end up with friends. Seeing them succeed is what motivates me everyday. Seeing what they do. Sometimes I see what they are doing and I think ‘wow I could never do that’. We have our own skill set to help them succeed but then looking at what they do is so motivating. So I don’t have favourite memories, I just think most of what I do creates memories. It’s about the people.”
Colin’s business tip is to make sure your social media posts are quirky and have captions that make the customer want to go and purchase the product or service you offer. Colin recommends books by the author, Mick Michalowicz. He has read quite a few and says that they are really good and practical. He also listens to a lot of podcasts on personal development as well as business managed as he thinks that his role as a Many Rivers business coach is just as much about supporting the personal development of his clients as it is about supporting their small business goals.
Colin was appointed Regional Manager Microenterprise Development in October 2022.
